First Service Bank is proud to announce April Collins' promotion to Manager for both the Clinton and Mountain View locations. April has been with First Service Bank for nearly 12 years and has been a dedicated and influential leader in the Clinton branch for the past two and a half years. Her many years of experience in the banking industry have prepared her well for this expanded role.

In her previous position as the Manager of the Clinton location, April worked closely with various businesses, schools, and other organizations to assist with their financial needs. Her commitment to the community and her ability to foster strong relationships have made her an invaluable asset to First Service Bank.

In her new role, April will continue to serve the Clinton market while broadening her knowledge and expertise to include the Mountain View market. She is enthusiastic about the opportunity to work with new coworkers and immerse herself in the unique culture of the Mountain View community.

"I am excited to work with new coworkers and explore a new market. It's thrilling to see the differences in culture and how things are run in a different branch and community," April said. "There are numerous opportunities in this new position. I am taking on another market to grow, and we are promoting Bridget Basore in the Clinton market and Samantha Richardson in the Mountain View market, who are familiar faces in the community and staff."

April, born in Little Rock, AR, and currently residing in Dennard, AR, has held various positions at First Service Bank, including Loan Assistant and Loan Officer. She is married with two children.

April's favorite aspect of working at First Service Bank is the organization's commitment to listening to employees and customers. She is passionate about giving back to the community, particularly supporting children and veterans. "I love being able to work and give back to the children and veterans in our community. Children are our future, and we need to stand by that. As for the veterans, they gave everything for us already, so we should pay that back to them," she added.

Justin Zimmerman, VP of Retail Operations and April's supervisor, expressed confidence in April's abilities and the positive impact she will have in her new role. "April has demonstrated exceptional leadership and dedication as Manager of the Clinton location. Her commitment to the community and her ability to connect with customers and colleagues make her the perfect choice for this expanded role. I am confident that she will continue to excel and drive success in both the Clinton and Mountain View markets," Zimmerman said.

First Service Bank is a community-focused financial institution that provides exceptional banking services to its customers. With a solid commitment to community impact and customer satisfaction, First Service Bank, with its headquarters in Faulkner County, has been in operation for more than 60 years and has locations in Clinton, Conway, Dermott, Flippin, Greenbrier, Little Rock, Mountain View, Shirley, Yellville, and newly opened in Maumelle. For more information, visit firstservicebank.com.